Welcome!! My name is Paul Lappen. I am in my early 50s, single, and live in Connecticut USA. This blog will consist of book reviews, written by me, on a wide variety of subjects. I specialize, as much as possible, in small press and self-published books, to give them whatever tiny bit of publicity help that I can. Other than that, I am willing to review nearly any genre, except poetry, romance, elementary-school children's books and (really bloody) horror.

I have another 800 reviews at my archive blog: http://www.deadtreesreviewarchive.blogspot.com (please visit).

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Tuesday, May 29, 2018

Born To Be An Entrepreneur

Born To Be An Entrepreneur, Kristyna Zapletal, 2018, independently published

Many books on entrepreneurship concentrate on the "hot" industries that will attract everyone. This book looks at the inner, psychological aspects.

There will never be a "perfect" time to become an entrepreneur. What if I don't have enough money to get started? What if I am not smart enough? What if I fail? There is only you, and there is only now. Do you have the willpower to stick with it, through good times and bad?

Find a product or service that will bring value to others. Fill a need that people don't even know that they have. Do that, and the profits will come. If things don't work out, and you do fail, it is not the end of the world. You will have a much better idea of what not to do next time.

Every day, you will have to deal with negative thoughts and emotions, sometimes caused by other people. Just let those thoughts pass right by you, without letting them inside. You won't be able to help others until you first help yourself. The world is changing every day, so it's a good idea to stay a few steps ahead of everyone else. That can be done by, for example, learning a new language or becoming better at time management. We can't control negative events in our lives, but we can control our responses to them.

Other chapters look at regaining your self-esteem, being an innovator no matter where you live, getting rid of the victim mindset and the reason that numbers don't always tell the right story.

After the decision has been made about the product or service to be sold, reading this book is a very good idea. The chapters are very short, and they will help a ,lot on those days when your willpower is lacking.

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