Monster Loyalty: How Lady Gaga Turns Followers Into Fanatics, Jackie Huba, Portfolio/Penguin, 2013
Lady Gaga is one of the most popular pop stars in the world. Her strategy for getting, and keeping, extremely loyal fans is incredibly successful (with 33 million followers on Twitter, she must be doing something right). This book shows how businesses of any size can copy her strategy.
First of all, who are your passionate fans, those whose world revolves around your brand? Are blogs or Facebook pages dedicated to your brand? Do people call your toll-free number, or send emails, with suggestions on how to improve your website? Those are your One Percenters. Find them, and don't let go. It's easier and cheaper to keep a present customer than to create a new one. (How is your customer service? What do review sites like Yelp say about you? It's pretty hard to get, or keep, passionate fans if your customer service stinks.)
What are your company's values? Making money is what you do, how and why you do it is what is important. Find a way to bring those passionate fans together, whether online or in person. Add an online forum to your website, or solicit testimonials and spread them throughout your marketing materials.
This group of fans is going to need a name. If they haven't decided on a name, ask their input in coming up with one. When it comes to deciding on a symbol for this group, watch how your customers use (or don't use) them; some symbols just won't work. Be open to adopting fan-created symbols.
Find a way to make your customers feel special, to put them in the spotlight. Invite them to special VIP events, or put them on your products. Give those passionate fans something to talk about, but don't be outrageous just for the sake of being outrageous. It could be something really simple, like one new design feature.
This book is highly recommended for businesses of all sizes. It won't be fast or easy, but if Lady Gaga can create legions of loyal fans, why can't you? It is also highly recommended for those, like yours truly, whose only exposure to Lady Gaga has been through the media. It was very surprising to learn that she is much more than just a pop star.
Welcome!
Saturday, November 30, 2013
What God Really Wants You to Know
What God Really Wants You to Know: God's Universal Truths Shared by All World Religions, C. David Lundberg, Heavenlight Press, 2009
For hundreds of years, mankind has used religion as a source of division and a justification for war (our God is better than your God). This book looks at the very deep similarities between the world's major religions.
Each of the thirty-three major points are illustrated with quotes from each religion's holy books. Along with the Talmud, Bible and Qu'ran, there are also quotes from the Mahabharata and Bhagavad Gita (Hinduism), the Dhammapada (Buddhism), the Tao Te Ching (Taoism) and the Doctrine of the Mean (Confucianism).
Here are some of the areas in which the world's religions are similar. Life, with God, is Good, God gave us free will, so we are responsible for all we create. We are a part of God. There is One, All-Knowing, All-Powerful God, who created all good things. Maintain inner peace. Give praise and gratitude to God for all the blessings of life. God is Everywhere and Eternal. Live with moderation and balance in this world. Your body is God's temple, so keep it in good condition.
Always live by the Golden Rule. Help others and be charitable. Do no harm. Be patient. Respect others and don't judge them, unless their choices will harm the innocent. Be honest and merciful toward others. Acquire wisdom and knowledge to help you accomplish your goals. Use effort, persistence and discipline to help achieve your goals.
Step away from the religious radicals and hotheads, on all sides, and the world's religions are not so different, are they? This book can be opened to any page, and it will show that the different conceptions of God around the world are very similar. It is recommended for everyone, religious or non-religious.
For hundreds of years, mankind has used religion as a source of division and a justification for war (our God is better than your God). This book looks at the very deep similarities between the world's major religions.
Each of the thirty-three major points are illustrated with quotes from each religion's holy books. Along with the Talmud, Bible and Qu'ran, there are also quotes from the Mahabharata and Bhagavad Gita (Hinduism), the Dhammapada (Buddhism), the Tao Te Ching (Taoism) and the Doctrine of the Mean (Confucianism).
Here are some of the areas in which the world's religions are similar. Life, with God, is Good, God gave us free will, so we are responsible for all we create. We are a part of God. There is One, All-Knowing, All-Powerful God, who created all good things. Maintain inner peace. Give praise and gratitude to God for all the blessings of life. God is Everywhere and Eternal. Live with moderation and balance in this world. Your body is God's temple, so keep it in good condition.
Always live by the Golden Rule. Help others and be charitable. Do no harm. Be patient. Respect others and don't judge them, unless their choices will harm the innocent. Be honest and merciful toward others. Acquire wisdom and knowledge to help you accomplish your goals. Use effort, persistence and discipline to help achieve your goals.
Step away from the religious radicals and hotheads, on all sides, and the world's religions are not so different, are they? This book can be opened to any page, and it will show that the different conceptions of God around the world are very similar. It is recommended for everyone, religious or non-religious.
Thursday, November 21, 2013
Section 51 (Project Solstice)
Section 51 (Project Solstice), V.G. Harrison, Amazon Digital Services, Inc., 2013
First of a series, this science fiction/paranormal novel is about Ava Frost, part of a set of triplets. She has always had a strong empathic connection with her brother, Ian, until the day that he "disappears." She heads for the small town of Willow Falls to get some answers.
It all has to do with a bit of Native American folklore about people called skinwalkers, who can turn into animals, and back again. Ava knows, almost on arrival, that something is really wrong. She meets Ian at a local restaurant, but she knows that this is not her brother. The usual empathic connection is gone. She soon learns that Ian was killed two months previously, and his death was covered up.
Ava suddenly finds herself in the middle of a super-secret government program called Section 51 (yes, it's an offshoot of Area 51). It involves using genetic engineering to intentionally turn people into skinwalkers. She also runs into Colonel Briggs, the megalomaniac who runs the program. His intention is to create an army of such soldiers. Ian was working on a sort of skinwalker GPS system, and it's up to Ava to re-create his steps and bring it online. Briggs wants it very much, and there isn't anything he won't do to get total control over the skinwalkers.
This story is surprisingly good. It's very easy to read, it moves very quickly, and it will certainly keep the reader, whether science fiction or paranormal fan, very interested.
First of a series, this science fiction/paranormal novel is about Ava Frost, part of a set of triplets. She has always had a strong empathic connection with her brother, Ian, until the day that he "disappears." She heads for the small town of Willow Falls to get some answers.
It all has to do with a bit of Native American folklore about people called skinwalkers, who can turn into animals, and back again. Ava knows, almost on arrival, that something is really wrong. She meets Ian at a local restaurant, but she knows that this is not her brother. The usual empathic connection is gone. She soon learns that Ian was killed two months previously, and his death was covered up.
Ava suddenly finds herself in the middle of a super-secret government program called Section 51 (yes, it's an offshoot of Area 51). It involves using genetic engineering to intentionally turn people into skinwalkers. She also runs into Colonel Briggs, the megalomaniac who runs the program. His intention is to create an army of such soldiers. Ian was working on a sort of skinwalker GPS system, and it's up to Ava to re-create his steps and bring it online. Briggs wants it very much, and there isn't anything he won't do to get total control over the skinwalkers.
This story is surprisingly good. It's very easy to read, it moves very quickly, and it will certainly keep the reader, whether science fiction or paranormal fan, very interested.
Monday, October 28, 2013
The Diet Dropout's Guide to Natural Weight Loss
The Diet Dropout's Guide to Natural Weight Loss, Stan Spencer, Fine Life Books, 2013
After trying every diet known to man, you keep getting frustrated when the weight does not stay off for very long. Perhaps it is time to change your attitudes toward food. That is what this book is all about.
Are you an emotional eater? Do you turn to food when life gets emotionally overwhelming? Do not worry about what might happen in the future; focus on now. Relax your mind by focusing on the present, but limit that focus to a single perception or physical sensation. You can also try meditation, or repetitive activity, like lawn mowing or vacuuming the floor, to trigger the relaxation response. Remove thoughts like "I'm so stupid" or "Life isn't fair" from your brain right now. Your way of thinking will become more rational and you will be less of a slave to your emotions. Accept those things that you cannot change.
It's easier to avoid temptations than to resist them. get junk food out of your house, or, at least, hide it. Start buying healthy food at the supermarket. Decide, in advance, what you will do when you pass by the candy dish on the co-worker's desk. When the craving comes, think about something else. A craving is a psychological need, rather than a physical need. Look up "calories burned calculator" online, and see just how much exercise is needed to burn the calories in a bottle of soda. Tell yourself that you are not interested. If all else fails, take a brisk walk. When confronted with, for instance, a plate of chocolate chip cookies, mentally make them boring so as to remove the emotional need for them. Add a couple of hairs to the plate, or add a bit of mold to a couple of the cookies. You don't need to go so far as to, mentally, turn them into a plate of toxic waste; keep it simple.
It is possible to eat less without going hungry. Add fresh fruit, vegetables and nuts to your diet. Don;t skip a meal; it will leave you tempted to snack on junk food. Get enough sleep, and watch less TV. Physical activity will help to boost your metabolism, and help you lose weight. The book also debunks a number of weight loss myths.
This book is short, and it is excellent. This is weight loss without pills, special meals or other gimmicks. It is highly recommended for anyone who has ever tried to lose weight.
After trying every diet known to man, you keep getting frustrated when the weight does not stay off for very long. Perhaps it is time to change your attitudes toward food. That is what this book is all about.
Are you an emotional eater? Do you turn to food when life gets emotionally overwhelming? Do not worry about what might happen in the future; focus on now. Relax your mind by focusing on the present, but limit that focus to a single perception or physical sensation. You can also try meditation, or repetitive activity, like lawn mowing or vacuuming the floor, to trigger the relaxation response. Remove thoughts like "I'm so stupid" or "Life isn't fair" from your brain right now. Your way of thinking will become more rational and you will be less of a slave to your emotions. Accept those things that you cannot change.
It's easier to avoid temptations than to resist them. get junk food out of your house, or, at least, hide it. Start buying healthy food at the supermarket. Decide, in advance, what you will do when you pass by the candy dish on the co-worker's desk. When the craving comes, think about something else. A craving is a psychological need, rather than a physical need. Look up "calories burned calculator" online, and see just how much exercise is needed to burn the calories in a bottle of soda. Tell yourself that you are not interested. If all else fails, take a brisk walk. When confronted with, for instance, a plate of chocolate chip cookies, mentally make them boring so as to remove the emotional need for them. Add a couple of hairs to the plate, or add a bit of mold to a couple of the cookies. You don't need to go so far as to, mentally, turn them into a plate of toxic waste; keep it simple.
It is possible to eat less without going hungry. Add fresh fruit, vegetables and nuts to your diet. Don;t skip a meal; it will leave you tempted to snack on junk food. Get enough sleep, and watch less TV. Physical activity will help to boost your metabolism, and help you lose weight. The book also debunks a number of weight loss myths.
This book is short, and it is excellent. This is weight loss without pills, special meals or other gimmicks. It is highly recommended for anyone who has ever tried to lose weight.
Wednesday, October 23, 2013
Jab, Jab, Jab, Right Hook
Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy, Social World, Gary Vaynerchuk, HarperCollins, 2013
It is getting increasingly hard for companies, big and small, to tell their story in this noisy, chaotic, social media world. This book attempts to make that task a little easier.
Most companies are on social media because it is "expected," or because their competitors are already here. But they have little, or no, idea as to how to do it the right way. Perhaps the biggest rule is to Create Interesting Content. Give people a reason to visit you on Facebook or Twitter more than once. Post something funny, or something that makes the reader think. Later, you can ask for their money ("Buy Our Stuff"). It should be obvious that the link included with the request for your customer's money should go right to your website's ordering page, not the main page. Make it as easy as possible for people to buy your stuff.
What works on Facebook will not work on Twitter or Instagram, nor should it. You need to get creative and tailor your posts to each site. The author spends much of the book looking at actual marketing campaigns, from big and small companies, on various social media sites. He explains exactly how Company A got it right, Company B got it half-right, and Company C really shouldn't have bothered.
The days of a company choosing a motto or a face of the company, and using it everywhere for several months, are also gone. Don't be afraid to change your marketing often, even every day. If your Twitter or Pinterest approach is not working (there are ways to gather, and analyze, such information), dump it, now. It is not going to suddenly get better.
The author makes it easy in showing, instead of telling, how to do social media marketing. Even those companies who have yet to "get it," will be able to understand. This book is recommended for companies of all sizes; if your company is not already active on social media, why not?
It is getting increasingly hard for companies, big and small, to tell their story in this noisy, chaotic, social media world. This book attempts to make that task a little easier.
Most companies are on social media because it is "expected," or because their competitors are already here. But they have little, or no, idea as to how to do it the right way. Perhaps the biggest rule is to Create Interesting Content. Give people a reason to visit you on Facebook or Twitter more than once. Post something funny, or something that makes the reader think. Later, you can ask for their money ("Buy Our Stuff"). It should be obvious that the link included with the request for your customer's money should go right to your website's ordering page, not the main page. Make it as easy as possible for people to buy your stuff.
What works on Facebook will not work on Twitter or Instagram, nor should it. You need to get creative and tailor your posts to each site. The author spends much of the book looking at actual marketing campaigns, from big and small companies, on various social media sites. He explains exactly how Company A got it right, Company B got it half-right, and Company C really shouldn't have bothered.
The days of a company choosing a motto or a face of the company, and using it everywhere for several months, are also gone. Don't be afraid to change your marketing often, even every day. If your Twitter or Pinterest approach is not working (there are ways to gather, and analyze, such information), dump it, now. It is not going to suddenly get better.
The author makes it easy in showing, instead of telling, how to do social media marketing. Even those companies who have yet to "get it," will be able to understand. This book is recommended for companies of all sizes; if your company is not already active on social media, why not?
Eat Move Sleep
Eat Move Sleep, Tom Rath, Mission Day, 2012
In his 20's, the author was diagnosed with a rare genetic condition. It shuts off his body's tumor-fighting capabilities, and makes it very easy for him to get cancer. While adjusting to a life of annual CT scans and MRI's and operations to remove small tumors, he became very interested in health and wellness. Here are some of the things he learned.
The closest thing the human body has to a vaccine for the common cold is a good night's sleep. Permanently forget fad diets. Focus on eating the right foods. Look at the nutrition label of your favorite food or snack. If the sugar content is greater than 10 grams per serving, find an alternative. Carry a healthy standby snack wherever you go. Do not use your alarm's snooze button for an entire week. Then, see if you can stretch that week to permanently. Select restaurants based on how easy it is to order something healthy. If you are having trouble sleeping. try exercising for a few days before reaching for medication.
Plan your days to eat more early in the day, less later in the day and nothing after supper. Identify something that regularly stresses you out. Work on a plan to keep it from happening. Limit yourself to no more than two hours of seated television daily. To get a really natural tan, eat more tomatoes and carrots. To improve your hair and skin, add some salmon and flax to your diet. Use vigorous exercise to clear your mind and body. Consider a new micro-activity, like parking far away from the door or taking the stairs. Replace all sugary drinks with water, coffee or other unsweetened drinks. Make sure you get at least eight hours of sleep every night. Last, but not least, be active every day; take a few more steps tomorrow than you did today.
Sounds pretty easy, doesn't it? As with other books of this type, no one is expected to do everything in this book starting on the first day. Pick a few actions, and integrate them into your daily life, then pick a few more. This book is easy to read and follow, and is recommended for people from all parts of society.
In his 20's, the author was diagnosed with a rare genetic condition. It shuts off his body's tumor-fighting capabilities, and makes it very easy for him to get cancer. While adjusting to a life of annual CT scans and MRI's and operations to remove small tumors, he became very interested in health and wellness. Here are some of the things he learned.
The closest thing the human body has to a vaccine for the common cold is a good night's sleep. Permanently forget fad diets. Focus on eating the right foods. Look at the nutrition label of your favorite food or snack. If the sugar content is greater than 10 grams per serving, find an alternative. Carry a healthy standby snack wherever you go. Do not use your alarm's snooze button for an entire week. Then, see if you can stretch that week to permanently. Select restaurants based on how easy it is to order something healthy. If you are having trouble sleeping. try exercising for a few days before reaching for medication.
Plan your days to eat more early in the day, less later in the day and nothing after supper. Identify something that regularly stresses you out. Work on a plan to keep it from happening. Limit yourself to no more than two hours of seated television daily. To get a really natural tan, eat more tomatoes and carrots. To improve your hair and skin, add some salmon and flax to your diet. Use vigorous exercise to clear your mind and body. Consider a new micro-activity, like parking far away from the door or taking the stairs. Replace all sugary drinks with water, coffee or other unsweetened drinks. Make sure you get at least eight hours of sleep every night. Last, but not least, be active every day; take a few more steps tomorrow than you did today.
Sounds pretty easy, doesn't it? As with other books of this type, no one is expected to do everything in this book starting on the first day. Pick a few actions, and integrate them into your daily life, then pick a few more. This book is easy to read and follow, and is recommended for people from all parts of society.
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