You Are Not Them

 You Are Not Them: The Authentic Entrepreneur's Way, Sid Mohasseb, Leaders Press, 2021

This book takes a different approach to being an entrepreneur. Instead of being a How-To book, this book helps the reader to look inside themselves, to see what sort of entrepreneur they will be.

It's quite normal, and reasonable, to be inspired by the story of Steve Jobs or Richard Branson. Just don't try to imitate them, or be like them. Their story is not, and should not be, your story. You need to figure out your own Personal Entrepreneurial Philosophy, or PEP. 

According to the author, it's also normal to want to reduce risk as much as possible. Totally eliminating risk is not possible; risk is part of what makes us human. We would turn into a race of people who spend all day, every day, in bed. There is no "best" time to become an entrepreneur, there is only Now.

Do you want to have an active role in your life, making things happen, like a pilot? Do you want to have a passive role in your life, letting good and bad things happen, like a passenger? The early days of a business can be like being a fighter pilot, with risk coming at you from all sides. If your business becomes established, and runs on its own momentum, you suddenly become a commercial pilot. Your job is to keep things running smoothly. 

The entire world of "business," including suppliers, customers and market conditions, can be likened to an ocean. Can you adjust accordingly, and quickly, when an underground mountain is suddenly right in front of you? Will you manage to hit an iceberg, and sink, like the Titanic?

This is a very interesting book. It will help the reader see just what sort of entrepreneur they will be (there is no Way to do it that works for everyone). Reading this book is a really good idea.