The Luxe Life: A Guide to Launching a Fabulous and Thriving Online Boutique, Dee D Smith, 2022
You consider yourself a fashionista, and you have decided to open an online boutique. There are many things to consider before Opening Day.
Will you have a brick and mortar store, or will it be all online? Will you sell your items through a site like Etsy or Poshmark, or will your success depend on your own website? The name of your company should be short, and catchy, and leave no doubt in the mind of the consumer as to what you are selling.
Your company needs to be registered with your local or state tax authority. While you're there, ask them about any licenses or permits that are needed; get them, ahead of time. What is your niche? Why should a person buy from you, instead of someone else? What sort of message do you want to convey with your website? Should the site have all pastel colors, or should they be more bold and vibrant?
This book is very easy to read, and very good. It is not a comprehensive book that will answer all your questions. For anyone wanting to enter the world of online retail, here is an excellent place to start.
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