Storytelling with Charts: A Tutorial to Quickly Master the Art and Science of Telling Engaging Stories with Charts, Sam Schreim, 2023
In any business, putting together a slide presentation can be very nerve-wracking. It's easy to do it wrong. This book presents ways to keep your audience from yawning or reaching for their cellphones.
It starts with KISS (Keep it simple, stupid). Use only one chart, or one concept, per slide. Next, stay consistent throughout your presentation. Use the same font type, or font size (as much as possible). Use the same numerical scale on your charts. If one chart has a number xxx.x, use it on all other charts.
If possible, use numbers in your charts that can be verified, and not guesses or projections. In these days of big data, there is no lack of data available. The hard part is to find the "right" data. That starts with knowing the right questions to ask.
Sometimes, like in the legal field, words will be more important than numbers. Use bullet points - keep it simple. Ensure that the person in the back of the room can read, and understand, your slide.
Here is a very specialized, and very good, book. Anyone who creates business presentations, on slides or PowerPoint, will greatly benefit by reading this book.
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