Unleash the POWER of Branding: The Smart Guide to Branding for Beginners, Joe Praveen Sequeira, BlueFire Media, 2016 (Kindle edition)
A brand is a very important part of any business. It separates your company from everyone else. It is the overall perception of your business.
There are ways to find out why people visit your website, then leave. Constantly try out new ads through Google. Don’t let any negative online comment go unanswered. Well-defined values, and amazing customer service, will encourage people to buy from you, when they can get it cheaper elsewhere.
CEOs of any size company, especially those that are struggling, would do very well to read this book. It is easy to read, and very much worth it.