YouTube Sponsors: How they Work and What to Expect

 YouTube Sponsors: How They Work and What to Expect, Liz Fe Lifestyle, 2021

 

Everyone wants to be an online influencer, but what are the actual steps involved?

 

First of all, you need to already have some videos online, and some followers. The minimum number of followers needed is 1000. There are ways to analyze who watches your videos. Do they watch the entire video? Which video has the most views? Do your videos get lots of comments?

 

There are sites where brands and influencers can get together, and maybe strike a deal. You can also write to your favorite brand, and ask. The worst they will say is "No," or "Try again when you reach X thousand followers." If you do strike a deal with a brand, be absolutely certain that you understand what they want. Will you be talking about their product for 3 minutes, in the middle of your video, or is "This video is sponsored by . . ." good enough? Try to find a brand whose products are close to the subject of your videos. Interrupting a beauty and makeup video to talk about a financial services firm is not good. At minimum, you need to say "This video is sponsored by . . ." in your video (don't just put it in the description). The viewer needs to know if you are praising a product because you legitimately like it, or simply because you are getting paid for it.

 

This is when you start getting checks from YouTube with lots of zeros in them, right? Wrong. Getting such checks is certainly possible, but it is much more likely to make hundreds, not thousands, of dollars per month.

 

Here is an excellent introduction to the world of being an online influencer. It is very much worth reading for everyone.