The Performance CEO: An Extreme Cognitive Protocol for Entrepreneurial Success

 The Performance CEO: An Extreme Cognitive Protocol for Entrepreneurial Success, Michael Koch, 2023

 

The author, a tech CEO, spent a lot of time and money, reading and talking to experts, to answer one question. How can I supercharge my brain and body so that I can be on top of my game, every day? The answer is not for the faint of heart.

 

It starts with fasting for 23 hours a day. (!) Along with that is a 48-hour fast once a week, and a 72-hour fast once a month. Perhaps a person can work up to those numbers. Believe it or not, there many health benefits to that level of fasting. When you do eat, concentrate on organic meat and free-range eggs. Have you heard of High Intensity Interval Training (HIIT)? Incorporate it into your daily schedule. Recovery after exercise is just as important as exercise. The author uses hyperbaric oxygen, sauna, red light therapy and ice baths.

 

Other parts of the fitness program are much more possible for the average person. Get a good night's sleep. Get outside and get some natural Vitamin D from the sun. Use a standing desk. Take an afternoon walk in nature every day. Set aside a few 20-minute blocks during the day for you to focus on critical tasks that require a lot of brain power. Turn off social media and your cellphone.

 

A visit to your doctor before starting this is a good idea. The author freely admits that this is not for everyone. For those with the intestinal fortitude, you are well on your way to being unstoppable at work. For the rest of us, this is still recommended. Even a small movement in this direction is a good thing.