Communication Essentials (The Complete MBA Course Work Series), Hicham and Mohamed Ibnalkadi, 2021
Part of a series that attempts to provide an affordable MBA education, this short book is all about business communications. This book does not cover shaking hands (or fist bumps or elbow bumps) or looking people in the eye or remembering people's names.
Instead, this book looks at advanced persuasive speaking. The goals of persuasive speeches or presentations include stimulating a person to do something, and convincing your audience that your point of view is correct. The types of persuasive speeches are: propositions of fact, of policy and of value. Your audience will range from supportive to hostile. A person connects with an audience through concepts like trustworthiness, being similar to your audience, your reputation and your authority.
Whether you are a politician giving a big public speech, or you are giving a big presentation at work, this book is worth reading. It is very short, less than 30 pages, and can be very helpful.
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